Diagram of How Local Review Sites Link to Each Other
We (and the residual of the net for the past decade) take already spent some time disarming you of the importance of acquiring online client reviews for your business. (Did you know that in a recent HubSpot Inquiry survey, 1/3 of respondents said review sites played an of import part in their purchasing decision-making process?) Simply if you're new to client reviews or not certain where to find them, let'due south brush up on some nuts and highlight why they're relevant for your business organization. In a flake of a time crisis? Use the leap links below to navigate to the exact content you lot're looking for. Customer Review Sites for Both B2B & B2C Companies At that place are two major reasons why customer reviews are important. Negative or neutral reviews provide your company with an opportunity to acquire and develop. You lot can see exactly where your business organization is failing to meet client needs and remove common roadblocks in the customer journeying. For particularly poor reviews, reps can follow up with these customers and prevent potential churn. They can highlight specific pain points and craft personalized responses geared to specific bug. This makes your customer service team announced more invested in your customers' goals, which results in fewer negative reviews and increased customer retentiveness. The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews tin be used as customer testimonials during lead acquisition and can assistance yous add more contacts to your CRM. In fact, 91% of consumers read at least ane review before purchasing a product. And so, don't merely pat yourself on the back the next fourth dimension you become a v-star review; Brand certain anybody knows how skillful a job your visitor is doing. Source With that in mind, it's not safety to assume nosotros all know where to track down those positive client reviews. I hateful, nosotros might all be able to rattle off ane or two sites ("Yelp! And I think you tin get them to show up in Google Maps, too?"), merely nosotros don't exactly have a laundry list of options at our disposal Bank check out our list of the all-time product review websites for B2B and B2C companies. Keep in mind that every industry has niche sites, likewise. For instance, those in the restaurant industry may want to be on UrbanSpoon or OpenTable. This blog mail won't get into sites that are specific to 1 industry, but it volition provide review sites that use to businesses in almost whatsoever industry. Amazon was i of the first online stores to allow consumers to mail service reviews of products in 1995, and information technology remains i of the almost important resources for consumers looking to brand informed purchase decisions. Even if people can and do buy a product elsewhere, if it'due south sold on Amazon.com — unless it'southward gasoline or drug paraphernalia, that is — so many people volition look up its Amazon review before they determine to purchase. What's going to separate your production from one that looks just like it? Those shiny gold stars and proficient customer reviews. Products are rated on a five-star rating scale, which is broken downward by the percentage of reviews per star, followed past almost helpful customer reviews and most contempo customer reviews. Benefits of Amazon Customer Reviews: Geared toward U.South.-based service businesses, Angie'southward List is a "higher-end" review site, considering users actually have to pay for membership. Merely yous get what y'all pay for. The reviews, given on an A–F scale, are typically very well-idea-out — not a lot of that ranting and raving that's more common on gratuitous review sites. The reviews can't be bearding, which helps cut down on simulated or misrepresentative reviews, and companies are allowed to respond to the reviews posted about them, as well. Information technology'southward free to set up a page for your company. Once you have yours, encourage your customers who are on Angie's Listing to get out reviews there — members are the but ones allowed to do it! Benefits of Angie's List: Take customers working in academia? Better nevertheless, are they located in Commonwealth of australia? Choice is a member-funded review website based in Australia. Information technology independently evaluates academic resources — like libraries — and provides detailed reviews to its members. The majority of its piece of work involves reading academic writing, creating comparisons for each resources, and writing ownership guides for customers. In addition, information technology allow members to rate and hash out specific resources and libraries with other Choice members. If you take customers in Australia, nosotros recommend encouraging those who are on Selection to go out reviews there. Benefits of Selection: Trustpilot is a fast-growing, customs-driven consumer review platform based in Denmark, although information technology has expanded out of Europe into 65 countries, including the U.S. The platform for businesses helps companies from all over the world proactively collect customer reviews. It'south the customers who write both product and seller reviews, keeping it third-party verified. While there is a basic version for free (this lets yous create a contour page and collect client reviews), the paid versions allow you lot create customizable review invitations, share ratings and reviews on social media, and link review data to your internal business organisation systems. Benefits of Trustpilot: Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to complement them. Another absurd addition? Its question and answer feature, which lets prospective customers post questions and receive answers straight from your customer service team. Benefits of TestFreaks: Which? is an independent consumer review system that tests and reviews products and then writes about them. Different Angie'south List, it's the folks at Which? who write the reviews — not the customers. They don't accept submissions for product testing or survey inclusion, but they practice encourage people to let them know about their products and services by emailing brcpress@which.co.uk. While this leaves less room for you to influence whether your products end up on their site, it's still worth knowing about and checking in on this popular site, peculiarly if y'all have customers in the U.K. The website has production reviews for everything from dishwashers and tablets to cars and credit cards. Information technology tests and reviews all these products, and and then writes almost both its methodologies and results. It also surveys customers for things like the all-time and worst firms for customer service. A lot of its content is gratis, but customers tin become members for £ten.75 per month to get access to a "Best Buys" and "Don't Buy" list, the latest reviews of products from its test labs, and access to its consumer legal advice service. Benefits of Which?: A nonprofit organisation, Consumer Reports is an independent product-testing system that runs unbiased tests to rate and recommend products. It has reviewed over vii.seven million products, accept no advertising, and pay for all products that it tests. (Fun fact: The company buys and tests 80 cars each yr!) This is about equally legitimate as it gets. As such, there'due south non much you can exercise hither "except" if you sell a production, make certain it'due south really, really practiced. Image Source If nothing else, you could take this website as a lesson in splendid content creation. For each production it reviews, it provides the review criteria, product overviews, a buying guide, and social sharing buttons. It'due south all quite comprehensive and, well, helpful. Pretty much the central to great content, am I right? Benefits of Consumer Reports: Consumer Affairs is a for-profit organisation that reviews companies using an "overall satisfaction rating." This average is scored on a one to five-star scale that's updated every time a new review is submitted. Each company's page provides a list of all its reviews, which includes the consumer's star rating every bit well as a brusk explanation for its score. Consumer Diplomacy as well allows users to submit review recordings, which are two-minute videos where people talk nigh their experience with a brand. This makes the review much more compelling considering you can actually see the person talk and express their genuine feelings about the company. Benefits of Consumer Diplomacy: If you're in the travel, hotel, airline, entertainment, or eating house industries, you'll desire to check out the reviews on the popular website, TripAdvisor. As the largest travel site in the globe, it has over 225 million reviews, opinions, and photos taken by travelers. It also has some awesome content on low airfares, travel guides, rental listings, and communication forums for pretty much every location in the world you could possibly imagine. A lot of people look there before booking a trip. The key to a successful profile on TripAdvisor is making information technology every bit close to the peak of the popularity index equally possible, so that people searching for data in a specific identify run across your listing. According to TripAdvisor, the popularity ranking algorithm is based on three key components: quantity, quality, and recency of reviews. Hither'southward an excerpt of the advice they requite businesses looking to improve their ranking: "Quantity: Ask your guests to write reviews, and use our management centre tools to remind them after they check out. Offering incentives for reviews is against the rules, though — have a await at our policy to brand sure you understand what is and isn't okay. Quality: Guests who enjoyed first form hospitality and a memorable experience are more than likely to write positive reviews. Monitor what previous reviewers accept written to encounter what worked and did not piece of work best for your holding so you can maintain and improve your service. Recency: Recent reviews factor more strongly on your popularity rankings and older reviews have less touch on on a hotel'south ranking over fourth dimension. Over again, encourage guests to write reviews to keep fresh content rolling in." Benefits of TripAdvisor: Yelp is a free review site that lets consumers rate businesses on a five-star scale. Any business can set up a contour on Yelp for free, and users can set their own free profiles to review a concern. Y'all're free to reply to reviewers, too, but nosotros recommend taking a balanced and polite approach to any negative reviews you receive, as Yelpers are in a pretty tight-knit community. Yelp has also come nether fire over the past few years for some slightly shady practices, similar incentivizing businesses to advertise with them in exchange for gaming the search results for their business organization ("Pay usa money and we'll push bad reviews downwardly!"). Savvier consumers take learned to look at Yelp reviews every bit a whole and with the reviewer'southward clout in mind, instead of getting turned off by a business organization because of i bad listing. That existence said, it's still to your benefit to get a constant stream of positive online reviews coming to your concern' Yelp account so happy customers are always at the top of your review feed — especially if you're a location-based business. Yelp profile information contains things like store hours and location information, and then your contour will oftentimes plough up when people Google your business. Benefits of Yelp: Citysearch has all of the functionality as the other review sites in this category, but what makes it unique is its "all-time of" winners that you tin can search for in each urban center. For example, if you lot're a french fry lover like myself, you lot can search for "the best french chips in Boston," and Citysearch will give you a list of restaurants with excellent fries. Paradigm Source Benefits of Citysearch: Y'all know those reviews that prove up when you search Google for a business? Yeah, those things are on this list in a big mode. Google'southward Pigeon algorithm update uses distance and location ranking parameters to evangelize improved local search results. Then, in order for your business' website to be properly optimized for search, yous'll want to set upwards verified accounts with local directories — peculiarly Google'south, called "Google My Business." Getting reviews, comments, pictures, and so on, specially on Google, tin can give you a boost in search. Only verified local Google+ pages can respond to reviews. An added bonus? Google Maps pulls that information and those reviews into the app, then having a lot of content in in that location will make your concern await more reputable. Benefits of Google My Concern: Like to Google My Business concern reviews, Yahoo! Local reviews permit users post reviews of businesses with a five-star rating arrangement. Here'southward what the results might look like: According to Statista, Yahoo! still receives near 3% of search engine share. So while you might not desire to invest time figuring out the intricacies of Yahoo!'due south algorithm, obtaining some favorable reviews on the Yahoo! Localworks sure couldn't hurt for that 3%. Benefits of Yahoo! Local Listings: If you sell consumer products, Influenster is a review site yous'll want to make sure you've covered. Influenster features client reviews and news about consumer products — primarily skincare, beauty, makeup, hair, and other wellness and body products. Visitors can search the site by brand name or by a specific product they're looking for, and Influenster links to websites where visitors can purchase the products. The reviews are comprehensive and characteristic lots of detail and images to back-trail them. So if you're in the beauty business, consider directing your shoppers to review your products on Influenster to assistance attract new customers, too. Benefits of Influenster: HubSpot's App Marketplace is a space where businesses tin can browse through extensions, tools, and apps that connect to their HubSpot account. Some apps are built by HubSpot, while others were designed by partners and third-party organizations. Offering all of these tools in one identify makes it easier for HubSpot users to add new features to their accounts that may not exist included with their subscription. The nice part virtually this client review site is that it'south categorized based on the production you're looking to install. There'southward individual sections for Marketing, Sales, and Service tools, too every bit other sections like finance, workflow integrations, pop apps, and more than. Reviews are rated on a five-star scale and customers have to reply questions like, "What did y'all like near this production? What did you dislike about it?" and "What trouble did this product solve?" These questions provide more than context into the review and then you know exactly why a customer rated a business organization or product the mode they did. Benefits of HubSpot App Marketplace: FinancesOnline is one of the fastest-growing platforms for B2B & SaaS software reviews, with more than 2,800,000 visitors every month. Information technology gathers thousands of user reviews every month, with each reviewer authenticated via LinkedIn to ensure only actual users share their feel with the community. User reviews are based on detailed surveys, which offer a really in-depth look at each tool. Algorithmic analysis is also a foundation for quarterly reports in the nigh popular categories. To balance the user perspectives, each review also includes a detailed analysis prepared past the internal team of B2B software experts, who analyze key usability factors such as features, integrations, mobile support, etc. This evaluation is then combined into the unique SmartScore™ system, which gives readers an piece of cake reference on what the experts' community thinks about each business solution. As an added bonus, the product pages rank loftier in Google, and then getting a few positive user reviews on their site could be beneficial for your brand recognition. Benefits of FinancesOnline: Compare Army camp is a B2B review site that deals primarily with business software. If you're looking to innovate a new tool or arrangement to your visitor, Compare Army camp can assistance yous pinpoint the exact software that'south correct for y'all. Not just does this site show yous how other people feel almost a specific production, merely information technology likewise lays out the key benefits of the production also as whatsoever new trends that may be occurring in that particular industry. When yous first navigate to the site, Compare Camp provides you with a list of software categories to cull from. After yous select a section, information technology gives you a description of the category along with a detailed list of product and company options. Compare Military camp likewise explains any varying types of products within that section likewise as the meridian features you lot should look for when ownership that software. It'due south a very handy guide to have especially when you're considering a product that y'all haven't purchased before. Benefits of Compare Campsite: If your business organisation sells software, yous'll desire to be sure you have a presence on G2 Oversupply. Every calendar month, more 5 million people looking to buy software read the 1+ million user reviews on this website so they tin can make ameliorate purchasing decisions. G2 Crowd operates kind of like Yelp, just in a specific niche. Companies are reviewed on a v-star scale, and reviews cover everything from setup and ease of use to security and support. Reviewers respond questions like "What practise you like all-time?"; "What do you dislike?"'; and "Recommendations to others considered the product." Also, you can upvote and downvote others' reviews. Benefits of G2 Crowd: Like G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the site are authenticated via LinkedIn to make sure they're users (although the reviews themselves tin notwithstanding be anonymous), which allows users to see what their LinkedIn connections are saying near detail pieces of software on TrustRadius. This adds a layer of trust for someone reading the site. You tin can use the site to browse reviews of individual companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers. In improver to the company reviews, TrustRadius has put together a whole agglomeration of buyer guides for categories including talent direction software, concern intelligence software, cadre HR software, social media, and A/B testing to help people notice the correct product for them based on hundreds of reviews and user ratings. Benefits of TrustRadius: GoodFirms is a B2B enquiry and review platform that focuses on connecting service seekers with the correct software and service providers. Image Source GoodFirms analyzes the acme-performing companies and software solutions based on 3 important pieces of criteria: Quality, Reliability, and Power. These metrics are further segmented into authentic feedback by customers, a portfolio of the company, its market penetration, years of experience, and serviceability. The companies are then ranked based on their cumulative research scores. GoodFirms offers quick filters to sort the service providers by their hourly rate, location, and number of employees. Benefits of GoodFirms: Have an app on the Salesforce AppExchange? Then you'll want to go on track of your app's ratings and reviews there. Reviews are based on a v-star rating arrangement, and each app has reviews listed with the most helpful positive review and most helpful negative reviews outset, followed by all reviews, from which users can filter past rating, date, and helpfulness. This customer review site has embraced transparency, letting users access thousands of reviews and see the number of downloads with just a few clicks. Benefits of Salesforce AppExchange: A nonprofit site, the Better Business concern Agency (BBB) evaluates all types of businesses against a set of all-time practices for how businesses should care for the public. It doesn't directly recommend or endorse any businesses, products, or services; it simply provides the public with information about businesses, and whether they take met the BBB's accreditation standards. It will also review both accredited and non-accredited businesses. A business' profile listing on the BBB contains general overview data, like a short visitor bio and the company's accreditation status, a history of any complaints made nigh the business and whether they were resolved, customer reviews, and the BBB's A - F rating of the business. Benefits of the Meliorate Concern Agency: Glassdoor is an employee review site that helps anyone — from prospective employees to prospective customers to investors — get an idea of what a company is really like from the within. In other words, it helps measure the more qualitative factors of things like valuation. Employees can share what it'due south like to interview and work at their companies, and the site shows visitors which companies are rated highest by their employees. Many employers use it to build their employment brand so they tin can target and recruit candidates, just yous can as well use the reviews to share ideas internally for comeback amongst your management team. Creating an employer account is free, and it's like shooting fish in a barrel to track and respond to reviews. For example, yous can set upward alerts so you lot get an e-mail each time a new review is posted then yous tin admit and respond to each 1. Benefits of Glassdoor: Manta is a customer review site that primarily features pocket-size- to medium-sized businesses. Rather than displaying the meridian customer reviews right away, Manta organizes search results based on the relevance of your keyword. And then it displays the list of companies with their contact information, so users tin can quickly connect with a business organisation. Manta is different than most review sites because information technology focuses more than on connecting people than information technology does on reviewing products and services. To detect customer reviews, you need to select a business, go to their individual listing folio, and scroll past their features and products before seeing a review. That way, customers employ the reviews as one of the final selling points for purchasing a product or service. On Manta, the goal is to rank your business organisation as high every bit possible for each relevant keyword that users can search. So long as your company is in the top search results, y'all'll accept a higher adventure of connecting with leads using this site. Benefits of Manta: If you lot're a SaaS business, Capterra is a review site that evaluates software sold by B2C and B2B companies. Information technology has an like shooting fish in a barrel-to-apply internal search engine which lets users search for software based on industry, company, or software type. Once a search processes, Capterra displays a list of companies relevant to your keyword and a brief summary describing their product(s). Users tin also compare products on the site. Capterra has a "compare to" feature which lets y'all select up to 4 companies and displays the benefits of each side-by-side. You tin see everything from ease-of-employ to the quality of their customer support, all in 1 comprehensive view. This makes it like shooting fish in a barrel and efficient for users to find software that all-time fits their needs. Benefits of Capterra: HundredX is a review site and a customer service tool. Businesses create an account on the website and ask customers to leave feedback after working with them. HundredX streamlines the process by providing tools that automatically send out surveys and collect feedback on behalf of the business. With this site, customer services teams don't have to manually seek out reviews or scan third-party sites to obtain customer feedback. The benefit of signing up for HundredX is the reviews are private. If y'all become a bad review, leads can't run into that feedback and be influenced by the negative comments. This gives your company a adventure to correct your mistake before losing potential customers. Benefits of HundredX: Online reviews also exist on sites that aren't necessarily built just to publish online reviews. Some businesses use their social presence and website to encourage online reviews ... and some brands simply get them unsolicited, for improve or for worse. Here are some sites that, if you choose to (please, choose to) can serve equally additional hubs for online reviews. And they're crawly, considering they accept enormous reach, and you have some — if non entire — control over these properties. Did yous know there'due south a place on Facebook for fans to leave ratings and reviews of your business organization? At that place certain is ... it'south named, aptly, Facebook Ratings & Reviews. It appears on the left-hand side of your Facebook Folio, and you tin't move or remove it similar you can other parts of your Page. Image Source Anyone logged into Facebook can post a rating or review of a business. All they have to exercise is go to the Reviews section of your Folio, click the grey stars to choose a rating, and then write an optional review. They tin make that review public, visible to friends, or visible only to them. Benefits of Facebook Ratings & Reviews: The ridiculously fast-paced nature of Twitter makes it seem similar a weird identify to try to accumulate reviews. Just while users might not always search for reviews direct on Twitter (unless yous started some kind of review hashtag, maybe), tweets are still indexed in search results. That ways a user'due south tweet, whether gratuitous or less-than, could popular up in the SERPs when someone'due south searching for reviews on your business. Not only that — there are things you can actively exercise with the positive tweets coming at you. For instance, we tested the element of social proof on conversions here at HubSpot, attaching iii tweets that gave positive reviews on an ebook nosotros were promoting at the time. Guess what happened? The CTA with the three tweets converted ameliorate than the CTA with no tweets. If y'all kickoff to "Favorite" tweets that could serve as positive reviews in the future, information technology'll be easier to find them when you want to use them in your marketing. Benefits of Twitter: Yes, people still use Foursquare. In fact, a ton of people are nevertheless using it: In January, Foursquare was racking upwards 55 million monthly active users (MAUs). Not only tin you bank check-in to different locations and businesses using the app, you tin as well leave reviews on Foursquare — making it another interesting platform where your brand or business organization could be discovered by potential customers looking for suggestions — and v-star reviews. If your business depends on walk-in foot traffic — restaurants, coffee shops, shopping boutiques, etc. — make sure your Square business profile is filled out and updated so people can discover you when they go to check-in — and and so ask your visitors to review you lot there. Benefits of Foursquare: Superpages lets you search for businesses based on their altitude from you lot, overall rating, manufacture subcategory, online videos, and even promotional coupons. Once you lot detect a company that y'all like, this site shows you where the business is on the map likewise as a review summary outlining all of the reviews left for the organisation. Visitors can rapidly assess what other users are proverb nigh the business and employ the coupon links to get the aforementioned deals every bit other customers. Paradigm Source Benefits of Superpages: Information technology'due south hard to resist a expert top 10 list. Top X Reviews satisfies this peckish by giving visitors a list of 10, detailed reviews for every post on the site. These posts accept a wide topic range as well, touching on everything from mattresses to landscaping to laptops. Epitome Source There'south as well a "trending" bar that shows you categories that are currently popular on the site. As a business owner, this can give y'all an idea of what consumers are ownership more of at that particular moment. Benefits of Top Ten Reviews: Finally, the one identify where you have total and utter command: your website. Information technology'south an excellent identify to publicize reviews you receive (possibly embed some of those tweets you favorited?). You could carve out a department of your website defended only to reviews and testimonials, and fifty-fifty include a form so happy customers can submit their unsolicited reviews. But if yous're actively campaigning for positive online reviews and you run into happy customers who want to leave you a positive review simply don't have accounts on sites like Yelp, Angie'southward List, or Google, it'south handy to have a place on your website to publish their kind words. Consider adding testimonials to landing pages and production pages, too. Benefits of your own website: The easy answer is all of them. The right reply is a little more subjective. The all-time client review site for your business will be whichever one(s) your customers are using most. The more reviews you obtain, the more yous'll learn about your business and how customers experience most you. Choose a scattering from the listing above and go started collecting reviews that tin can help ameliorate and abound your business concern. 
Table of Contents
Benefits of Client Reviews
1. Customer reviews are a learning opportunity for your business.
two. Client reviews are marketing and sales tools for your business concern.
Best Client and Product Review Sites
Customer Review Sites for B2C Companies
i. Amazon Customer Reviews
2. Angie'southward Listing
3. Choice
four. Trustpilot
v. TestFreaks
6. Which?
seven. Consumer Reports
viii. Consumer Affairs
9. TripAdvisor
10. Yelp
eleven. Citysearch
12. Google My Business organisation
13. Yahoo! Localworks
14. Influenster
Review Websites for B2B Companies
15. HubSpot's App Market place
16. FinancesOnline
17. Compare Army camp
eighteen. G2 Crowd
xix. TrustRadius
20. GoodFirms
21. Salesforce AppExchange
Customer Review Sites for Both B2B & B2C Companies
22. Meliorate Business Bureau
23. Glassdoor
24. Manta
25. Capterra
26. HundredX
Other Places for Consumer Reviews
27. Facebook Ratings & Reviews
28. Twitter
29. Foursquare
thirty. Superpages
31. Top X Reviews
32. Your Own Website
Which customer review site is best?
Originally published Aug 11, 2021 5:00:00 PM, updated Baronial 13 2021
vonwillerhimently.blogspot.com
Source: https://blog.hubspot.com/service/customer-review-sites
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